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Sales enablement
The commercial performance of your sales teams is at the heart of your challenges. Gaining efficiency and simplifying the daily life of your sales staff is what a sales enablement solution is all about.
What is a sales enablement tool?
Your marketing and sales teams need to close sales faster and faster. This requires a search for efficiency.
Addressing the right content: Sales content and documents are centralised and must be frequently evaluated and corrected by sales and marketing teams to meet the expectations of your sales targets.
Contact the customer at the right time: Measuring the impact of proposals/documents is essential in the lead qualification and follow-up phase. Knowing a prospect’s/customer’s interest in a piece of content is valuable information for the sale.
A sales enablement solution can improve productivity and simplify the daily tasks of your sales force, provide marketing and sales teams with valuable data on content, but also score the interest of prospects. In addition, it enables the automatic exchange of up-to-date data (CRM, prospecting tool, scoring, etc.) between your departments to improve your sales.
Productivity and efficiency
Speed and fluidity
Prospect-customer satisfaction
Evaluation and measurement
Sales enablement platform: for what needs?
A sales enablement tool is a versatile tool that addresses the key issues of sales representatives.
Centralise, share & collaborate
In the business relationship, many documents are sent to your prospects/customers. They are created by your sales and marketing teams. White Papers, Product presentations, Business proposals, Quotes, Contracts, etc. Your content is sometimes duplicated in different software, in different versions, and not always accessible…
A sales enablement system centralises content in an online space. You can give your recipients access to this shared document space. There are many different benefits:
Simplified access to documents for your teams and recipients
Teams collaborate
Saving time and increased efficiency
Seamless experience for the recipient
Track, analyse & discover your recipients’ interest score
A sales enablement system enables you to analyse the reading behaviour of your recipients, and to understand signs of interest and detect business opportunities. Also, you can analyse the quality of your documents and improve them thanks to the statistics collected.
A sales enablement tool provides:
Improved sales forecasting
Analysis and improvement of your documents
Measurement of the interest of your recipients
Automate and improve your sales processes
When should you send a reminder to your customer or prospect? Do they need any additional information? To whom should you sent a reminder, and with what documents? It is often difficult to answer these questions and your sales teams waste time and efficiency in sending reminders to recipients, entering data into the various tools or evaluate prospects.
A sales enablement tool offers you many benefits:
Improved transformation rate: Triggering the right actions at the right time
Action automation
Directly entered data
Better knowledge of the prospect
Have your documents filled out and signed remotely!
The purchase process must be frictionless for your recipient. Each time you communicate with your recipient defines your business relationship. To complete contracts, remotely, or sign them often involves many email exchanges with attachments. Your teams become less efficient and the user experience is not smooth.
With a sales enablement solution, you enables your customers and recipients to complete the documents and sign electronically while taking note of their signs of interest in real time. In addition, you can consolidate your sales and finance departments.
Thanks to sales enablement tools, you can provide:
Smooth experience for your customers and prospects
Remote and easy signature
"Digital and innovative" brand image
Smooth business relationship
What benefits can you expect from sales enablement software?
A sales enablement solution is a performance booster: its return on investment manifests itself at multiple levels.
Increased efficiency
The use of a sales enablement tool reduces the time spent searching for information and updating customer data.
Sales teams benefit from automated actions and analytics that allow them to focus on their core task of selling and allocate more time for the business relationship.
Work comfort and productivity are improved, with a significant impact on the transformation rate and number of sales.
Spark your customers' interest more effectively
By using a sales enablement solution, your marketing and sales teams better understand the expectations of prospects and customers and can offer a personalised relationship and experience with less effort.
The customer has a smooth experience, is contacted at the right time with the right content.
You can provide a seamless, personalised experience for your prospect/customer and improve the quality of service provided by your business.
Encourage collaboration between the marketing and sales teams
The amount of documents, content and information you exchange is vast. Yet they have real value for your business and represent a potential competitive advantage. However they are often forgotten.
A sales enablement tool provides better management and use of this asset and contributes to the creation of value for the customer and the company.
The essential functional bricks of sales enablement
Sales support software has a number of essential functional modules that complement each other for a successful sales process.
Multi-channel document collection and dematerialisation
Classification into projects and compilation of files
Lead qualification and Next best actions
Remote signing
Have the shared document completed
Traceability and safety
Data analysis, statistics and reporting
Integration with CRM
Request a demo
Because a demo is worth a thousand words, contact our digitisation experts for a personalised demonstration of our solutions.
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